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'Amazing Asean' is next chapter in tourism success story |
Morragotwong Phumplab, assistant professor at Thammasat University's Faculty of Liberal Arts, said the tourism sector in every Asean country boasts unique qualities that lure international visitors to the region.
But rather than collaborating on items such as joint Asean tour packages for top regional destinations, countries prefer to promote their own domestic attractions.
Tourism in the region has been boosted by the growing spending power of China's middle class. Yet, China's rising geopolitical influence is also a key challenge for Asean, outweighing the effects of the global economic slump.
Cambodia, Laos and Myanmar bear evidence of the significant impact Chinese development has had on the local landscape.
"The governments of Asean have to be unified and present a united front to negotiate with major powers like China for the benefit of each country and the region in the long run," said Asst Prof Morragotwong.
Most tourists are sticking to their travel plans over the high season or school break despite the economic downturn and strong currency, because they want new experiences travelling, said Kritchanat Kulratchahirun, chief executive of the NB Holiday Tour company.
Mr Kritchanat said Vietnam is the most popular destination with Thai outbound tourists this year, especially in newly developed destinations such as Danang city, and Nha Trang which is known for beautiful beaches.
Credit: https://www.bangkokpost.com/business/1783674/amazing-asean-is-next-chapter-in-tourism-success-story
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